week 9 ---blake lawrie

this week we looked at culture in sport. more specifically sport organisational culture and how its formed.  from the text sport organisational culture is described as a collection of beliefs, values and attitudes that arre common to members of a sport organisation and which subsequently set the behavioural standards for all members. agreed assumption of sport culture are
 1. culture tends to be inflexible and hard too change
2. the culture iis shaped by circumstance, history and its members
3. culture is learned and shared by members
4. culture is covert and can be hard to pinpoint.
5. culture is manifested in a variety of ways that affect performance of an organisation and its members

culture is varied across sports, across different countries and of  coarse across different clubs/organisations. professional clubs tend to focus on a culture base around results and winning, where as nonprofit organisations tend to focus more on developing a culture around participation and mateship. in terms of professional clubs, this culture of winning is talked about frequently. developing a history and player/member base which is based solely aroound the desire too win is crucial to many large clubs. Clubs and i find common in sporting clubs in Australia  try to develop culture around not only winning but playing for you team mates. In AFL last year there was many occassions were clubs suspend their own players when they dont adhere to this culture. If an indivudal breaks the rules and does selfish acts that are seen to be not doing their best for the team then they be punished, we see it alot when players have a few too many drinks and make headlines for the wrong reasons. it is important for sport mangers too  identify the cultures surrounding the indivudal or club they are working and  work towards success by integrating into the culture,