really enjoyed this weeks topic. i am studying marketing concepts in another unit so it tied in well. sports marketing is different from conventional marketing in that it has two dimensions. firstly is marketing sport through sport. this include trying to sell sport related products and services through the use of sport. i.e- advertising slazenger cricket bats during the cricket commercials. the other dimension is marketing product through the median of sport. we see alot of this in professional sports were sports "star" promote a brand that really is not related in any way too the sport in which they compete. sportmen and women acrooss the globe earn a substantial chunk of their salary through promoting large brands. there are important factors that athletes need to be marketable. first and foremost they need to be successful in their field. once that is achieved they then need to be able to brand themselves. this is where sports management comes in to play. branding is vital for an athlete to be paid top dollar for major companies. companies like nike, adidas, puma etc. pay athletes massive sums to be part of their brand and endorse their products in a way in which the company wants to be seen to the public. sports stars are seen as ambassadors for the company and therefor they must adhere to image of the company. this can lead to major problems when sports stars fall from grace, lie we have seen with tiiger woods and lately even worse with lance Armstrong Armstrong was sponsored by massive companies like Nike and Oakley but since his doping scandal they can no longer support him as he doesn't fit the brand image in which these companies desire.
back to the coarse work, we looked at the marketing framework and the 4 stages
1.identify marketing opportunities
2. develop a marketing strategy
3.plan the marketing mix
4.implement and control the strategy
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