week1

Week one was a general introduction to the topic of sport management. Through the readings I learn what sport management is, why is it important in the business world of today, what makes it different from other management areas, the three areas of sport management (professional, government, non-profit) and what type of sport managements fall under these. I wold to focus focus on sport marketing page 10,. It really interests me how sport is used as a marketing tool to sell not only sport related products but also to sell products that are unrelated to sports. The advertising industry has cashed in on the public appeal and broadcasting coverage of professional sport. Huge dollars are spent on advertising at grounds and on commercials during coverage. A 30 second ad in super bowl costs   3.5 million on average  . Also professional players who are adored, known, trusted by millions of fans are used as the face of brands and their products.  They are paid millions to endorse the brand and be an ambassador for the product. If they don’t meet expectations of the product then they face losing lucrative deals, i.e.-tiger woods, lance Armstrong.  Because professional sports people are recognisable and adored consumer/fans will buy the product they endorse. Sports fan are very loyal to their club and players and this is key for brands that use sportspeople as they will stay loyal to the product if their favourite player stays loyal to the product.