This week we looked at the uniqueness of sports management
and the strategies that associations, clubs and managers use. Strategies need
to reflect the objectives and capabilities of a sport organisation, so sport
managers need to have an intimate understanding of the organisation and its
environment. (blackboard, 2012). Sport managers need to balance on-field and
off-field as well as balancing operations of the organisation with
opportunities of organisation. An in-balance can lead to the demise of a cub,
as was seen at Gold Coast united football club. The strategy management process consists of 5
principles: 1. Strategy analysis (internal/external), 2. Strategy direction ,3.
Strategy formulation, 4. strategy implementation and 5. strategy evaluation. To
help understand I am going to attempt to carry out a SWOT analysis on my local cricket
club. A SWOT analysis is part of strategic
analysis and is essential in examining an organizations strategic position from
inside and outside. It identifies the strength , weakness, opportunities and
threats that an organization faces.
East Fremantle Cricket club SWOT analysis
Strengths: strong
player base, recent on field success, young committed committee, steady revenue through bar proceeds.
Weakness: dissent
among leaders at club, old and run down club rooms, lack or co-ordination with
junior club
Opportunities: long
term sponsorship, proposals for
construction on club room redevelopment
Threats: harsher restrictions on trading hours, new club established in near suburb that could
potentially poach juniors
Week 4: Uniqueness of Sports Management and Planning,
Swinburne university of technology, viewed
26/11/2012)
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